Models, who participated in Asia Model Festival serve as reporters and deliver interesting news about fashion, beauty, travel, food, and entertainment from around Asia. In the fashion category, models from each country showcase their unique street fashion and also show off their wonderful walking on the street as a runway. In addition, they provide advice on how to dress appropriately according to different weather and situation, and also conduct fashion shows in collaboration with fashion designers.
In the beauty category, the hottest K-beauty trends in Asia are easily explained, and makeup artists and cosmetic brands collaborate to conduct beauty shows.
In the travel category, models find hidden attractions wearing local traditional clothes. They also introduce traditional foods and restaurants, and of course, as models, they introduce the diet menu of each country as well.
K-content, which remains extremely popular all over the world, is also here: an in-depth analysis of Korean content such as K-pop, K-drama, and K-movie, and also behind-the-scenes stories of Hallyu stars introduced in a fun way.
The Asian Model Reporters disclose a variety of high-quality information and communicate by creating unconventional and fun content. A variety of content that people are interested in and curious about, such as chicken dishes made by models, what if models eat spicy stewed blowfish, models meat-eating show and others, catches people’s attention.
Asia Story joins Face of Asia, an event and a venue for discovering new stars. It introduces models participating in events in more than 20 Asian countries, such as Face of Korea, Face of India, Face of Uzbekistan etc., and provides an option to vote for the model you support. Users can enjoy participating in the event by supporting and cheering their favourite models, encouraging them to perform the best way possible, and voting for models to determine the best according to fans.
Members of Asia Story can freely post and communicate with each other through the community space. Users from each country can introduce their countrys own culture, brag about the Hallyu stars they love, introduce local specialities, and even share some precious moments of their daily lives.
Asian Story, where Asians can freely share information and communicate, is a fun play and a comfortable rest area for people of Asia.